Winc

Conceptualize, direct, and design all assets for a 360 holiday campaign for the DTC wine company. We wanted to veer away from the typical snow-covered scenery to instead approach it from the perspective of someone who might not live in a cold weather climate. The result was a quirky, unexpected photoshoot in the California desert, conveying the message that no matter how or where you’re celebrating, you should do so with Winc wines.