Hello Cake

Hello Cake was born with a purpose of reinventing the sexual health and wellness aisle. It was created to fill the gap between the unapproachable (and often sketchy) adult sex shops and the traditional big box retailers with a “one size fits all” approach.

I was brought on to provide full creative support in the months leading up to the company’s launch in June 2020. With just packaging and a half-completed brandbook done prior to my start, I quickly became a wearer of many hats while working alongside the two co-founders and the product developer.